Super Styling: Hanneli Mustaparta x Deichmann

Deichmann x Sarah Woo

Ever dreamed of designing your own collection of shoes? Yep, yep, so have I. The latest collaboration that I’m getting excited about is Norwegian’s mega-blogger, Hanneli Mustaparta, AW15 capsule shoe collection ‘Edited by Hanneli Mustaparta’ with europe’s biggest shoe retailer, Deichmann.

Featuring 10 different styles, spoiling us with looks from, “casually cool, to sporty and playful, to elegantly feminine,” says the German shoe brand – there’s a little bit of something for everyone. I personally went for the latter, and could not wait to get my mitts on these navy blue ankle boots with the stunning gold zip detail.

The collection only just launched a couple of days ago and these little treasures landed on my desk at 10:16am this morning. I was too excited to – well, to do what us ladies do best – play dress up. And guess what? One lucky blogger can win the opportunity to become Deichmann’s guest blogger and win a prize of £20,000, just by talking about this wonderful collection (and the competition closes at midnight, tonight. Heart officially racing).

Deichmann, you already got me at the mention of shoes… but this has taken me to a whole new crazy level. Therefore for my entry, I’ve super-styled my new fave boots with five different outfits.

Discover more about the magical (deutsch)land of Deichmann, this exclusive limited edition collection, the outfits I’ve put together and why you should get involved too.


My five different looks…

White shirt dress

1. Modern day dreams…
Aim for effortlessly chic and leisurely loveliness with a crisp, white shirt dress.Purple parachute dress

2. Get ready for take off…
Team with a parachute dress and cute navy blouse for playful fun.
These colours are getting me excited for autumn/winter.

3. Grid lock…
Whether you’re heading to the office or just want to strike a super sharp look,
these boots look a-mazing with wide leg trousers.

4. Cocktails with the girls…
Show off these boots in their full glory, with monochrome hues (and the statement jacket returns!)
slouchy jogger trousers and a cheeky slogan tee. Coco has a lot to answer for.


5. Autumn woes? Not us! Simplicity at it’s best…
A white tee, skinny jeans, punched up with a plaid scarf and your favourite leather jacket. Think romantic evenings and lazy weekends – and with the height of these heels at just 11cm, they’re super comfortable as well as super stylish. Winner.

About the collaboration: Hanneli Mustaparta x Deichmann

Screen Shot 2015-09-17 at 21.35.50

About Deichmann
I first spotted the brand in Westfield (it’s home for the UK flagship stores) and it’s an incredible 100 years old, with stores in 24 countries across the globe and 90 shops nationwide.

Amazingly, I never knew that Deichmann has also actually worked with big stars such as Halle Berry and Cindy Crawford, to bring fun and affordable fashion to our feet.

About Hanneli Mustaparta
Born in Oslo, Norway, Hanneli Mustaparta was initially discovered by a photographer for fashion & culture magazine, FJORDE, and started modelling from there.

Six years ago, she set up her blog HANNELI.COM to showcase her own personal style and street style inspiration. I definitely recommend you check it out.

Warning: you may get completely mesmerised…

Credit: Google

Credit: Google

Watch the official launch of Hanneli Mustaparta’s capsule collection with Deichmann. Plus she reveals the inspiration behind her 10 unique designs:

Shop the collection here:
My boots cost £24.99, which is an absolute steal, and as you can see from my post… they’re very versatile too!

The entire collection

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Which do you love? If you decide to also get involved and invest in a pair – please let me know in the comments below!

AW15 footwear, sorted.


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