Under the spotlight: Izzy Fellowes, founder & jewellery designer, Aluna Mae


I have a special lady in my Woo Hot Seat today, that is the glorious jewellery-maven, Izzy Fellowes of Aluna Mae.

Best known for being one of the most lust-after jewellery brands on ASOS marketplace, her purely magical Instagram feed, and my Coachella blog; when I met ‘STEVIE’ (my black suede bolo wrap necklace).

Fast becoming the love of my (jewellery) life, STEVIE has accompanied me on many outfits (and I’ve received all the compliments, lucky woo) and I will continue to rock it out this season. Chokers are here to stay for a good while yet.

On that magical note, I wanted to know more about the dazzling beauty behind the brand… Who is Izzy Fellowes? Here, she shares with me her top styling tips, the latest jewellery trends and her outstanding collection.

PLUS to celebrate all things Aluna Mae, she is offering 20% discount for all Sarah Woo readers! *Live the dream* – continue reading to discover more, feel inspired and update your jewellery box pronto 🙂

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Vote Sarah Woo for a UK Blog Award!


Hey guys, I have got some incredibly exciting news… my blog is in the running for a UK Blog Award!

I’m absolutely chuffed as nuts, and would love your support – it’s down to the public vote to get Sarah Woo through to the next round (so please feel free to spread the joy and re-share this post!)


** Click here to check out my entry and place your vote ** Make sure you scroll right down to the bottom of the page, submit your email address, select category ‘Fashion and Beauty + Lifestyle’ – that’s it! – and you’ve officially taken me once step closer to attending their awards ceremony in London 🙂

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Epic discovery: Sunshine for the Soul Salon & Pinks Boutique Organic Skincare


In the last couple of years we’ve seen a huge shift in wellbeing; people just want to take care of themselves a little bit more. We want to live better, live well, we’re working out more and we’re paying closer attention to what fuel we’re putting into our bodies. I don’t know about you, but I love to get lost (and completely mesmerised) amongst Pinterest boards and Instagram images of all my favourite foodie bloggers offering up delicious, colourful, recipes with natural goodness. Where possible I try to eat organic too, and it really does make a difference.

So, we’ve got the healthy-eating down, we’re well on-board with all the great stuff we’re eating, but how about what’s happening on the outside? Our skin is our largest organ, everything you put onto it filters down and soaks into the rest of your body. With that in mind, have you ever asked yourself: “What ingredients are in that product?”

On my quest to find 100% natural and organic skincare – I spoke to my talented and mega-knowledgeable cousin (yes, I might be biased but she’s one of the greatest beauty therapists I know) Joanna Taplin, founder of Sunshine for the Soul. She introduced me to Pinks Boutique skincare, which I’ve now been using for seven months. The product is absolutely gorgeous, the results have been remarkable, and I can’t wait to share what other amazing things I’ve discovered too.

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Style File: V by Very Collection AW16


This has got to be one of my favourite fashion discoveries this year; the V by Very AW16 Collection.

Normally when I shop on very.co.uk, I buy homeware delights and never really considered it as a strong contender to fill my seasonal wardrobe… that was until I clapped eyes on their latest range (and lust-after fashionista and Strictly star, Daisy Lowe, is also the face of the campaign) .

There are so many beautiful pieces – and it’s not just me who’s loving it, British Vogue has also picked up on this absolute gem of a collection. See the feature in their supplement with this month’s (November 2016) issue – but if you can’t get to the shops quick enough, it’s OK, you can see their recommendations in fully glory here.

So, I packed a suitcase and did what I love to do best; a good ole little photoshoot. We had so much fun…

The location: a creative workspace with a touch of magic. We headed to the incredible WeWork in Paddington, London (WeWork have offices all over the world – check it out, they’re awesome). Their offices are themed ever so differently, with the aim to inspire. Imagine having ‘swings’ in a meeting room? Yeah that happened… and one of my happiest places was the toilet, as the walls were covered with flamingoes (I’m sure many of you will agree with me).

I’ve also got a little surprise in-store for you…

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Style File: Magical Creations

This has got to be one of my favourite photoshoots. Not only because I had the best day, but also because pretty much 90% of what I’m wearing has been made by my amazingly talented, and just generally glorious, friends.

Accompanied with the perfect setting; we headed on a moody British summer’s day to the mystical Nunhead Cemetery (also known as one of Southwark’s hidden treasures) in London. I felt the luckiest girl in the world as Julia of CrownJules and Trudy of Trudy Elizabeth styled me up a dream.

We’re talking big hats, statement skirts, sizzling silky numbers, and the most incredible multi-tasking jewels. This was a serious case of playing dress-up (something a girl never grows out of) and I’m also honoured to make a debut for new-to-watch-brand, Prophecy the label – trust me, you will want to know about this.

I’m thrilled with the results, I hope you love this post too!

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Woo Hot Seat: Julia Hardy, Hat Maker & Jewellery Stylist, CrownJules

Woo Hot Seat Crown Jules

Well, I haven’t done a Woo Hot Seat in a while (showcasing my insanely talented and creative friends) but it’s been worth the wait; have I got a treat for you.

I’m absolutely honoured and delighted to introduce you to Julia Hardy, the creative genius behind CrownJules. If you’re heading to the races, a wedding or a special event this year; then you definitely need to know about Julia.

She is your one-stop destination for gorgeous accessories. On hand to make you the most beautiful bespoke hats and fascinators (ruling out the fear that someone else might wear the same one as you) and a passionate Stella & Dot Stylist; she offers her wisdom on all the latest jewellery trends, and how to put the final touches to your outfit.

Find out more about this amazing woman and how to get your very own CrownJules head-(master)piece 🙂

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California adventures: Coachella, Palm Springs, Los Angeles and Santa Barbara

California adventures
Where do I begin… I LOVE California. Me and my Smythson had one of the best trips of our lives.

We covered some serious ground work; from the desert in Palm Springs (Coachella!) back to The City of Angels (LA) then heading over to the delights of Santa Barbara, to sample the most delicious wines. We had a blast.

Here’s my diary from eight epic days doing all-things-Cali.

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Style File: Coachella 2016 | Festival Chic

Sarah Woo Style File Coachella

As soon as we booked our tickets to Coachella back in January (after a nail-biting 1hr 20mins wait to purchase our tickets online, you’ve never seen me so excited/emotional, and sat so still for that amount of time) – my immediate obsession commenced, ‘outfit planning’.

What was I going to wear? And THREE different outfits… I relentlessly searched Pinterest, blogs, every platform possible using the hashtag #CoachellaStyle and did my SS16 trends research (prompting me to write Top 10 Spring 2016 trends to follow right now).

I went for three very different looks: a little rock chic (supporting one of my faves, Ellie Goulding) in outfit 1.  a sassy, with a funky edge, vibe in outfit 2. – and going completely boho and all tassel-tastic, pom poms included, for outfit 3.

Sharing the love: Heading to a festival this year too? Let me help you… Here’s the lowdown on what outfits I wore, and you can shop most of these items straight from this blog! Happiness.

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Coachella countdown: LA here we come


// Shoes Elina Linardaki ‘Penny Lane’ embellished leather flat sandals // Sunglasses Le Specs Thunderdome sunglasses // both from Matchesfashion.com

So, the first weekend of Coachella is done and dusted (I’ve tried not to look at the press / the Instagram feed this weekend, to keep an element of surprise, but failed miserably!) meaning the countdown for weekend two is officially on! It’s my first time to Coachella, Palm Springs, and LA in fact… I am so excited and cannot wait to fly out with the girls on Thursday.

Get involved: Follow me on Instagram and I promise to keep you updated on the latest and everything that we’re doing 🙂

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Vogue 100 After Hours: National Portrait Gallery, London


Last night, hundreds of us piled into the National Portrait Gallery to celebrate a special event, The Late Shift Extra: Vogue 100 After Hours.

I was there with the girls for a truly magical evening; full of inspiration, and a trip down memory lane. As well as enjoying the exhibition itself, Vogue 100: A Century of Style – showcasing an array of Vogue covers (with lots of: “Oh yeah, I remember that cover” moments) and the most divine, and captivating, fashion photography – with some extras thrown in too.

We listened to a talk with British Vogue’s Picture Editor, Mike Trow, on how he sets the vision and direction behind a Vogue photoshoot. Central St Martins’ students treated us to a live catwalk show through the gallery. MAC Cosmetics gave us a pop of colour with their lipstick make-up stations. We hung out with Kate Middleton (well, with her portrait #squadgoals). Drank delicious bubbles from the speakeasy bar, and starred in our very own photoshoot in the Out of Order photo-theatre.

So much fun to be had… Here’s a little photo diary of what we got up to.

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Top 10 Spring 2016 trends to follow right now


Hiiiii new season. We are fully immersed in spring mode people. The sunshine is out, the lighter mornings and evenings are just glorious, and we’re dreaming of getaways and spring breaks…

Don’t get me wrong I love all seasons of the year, but what does a new season beckon? Exactly, a new wardrobe.

Bursting with so much colour and so much joy; from high end to high street, here are the key SS16 trends to inspire your new wardrobe – and to invest in, right now.

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My trusty travel companion: Quintessentially Smythson


Happy spring time! It’s got me thinking about holidays… One of my new year’s resolutions this year was to travel more and discover new places.

First up, I’ve just booked flights to go to Coachella. I have never been to the iconic Arts and Music Festival (think Glastonbury in the middle of the desert) or California, so I can’t even begin to tell you how excited I am 🙂

Every holiday, I always have a trusty travel companion that comes with me; my Smythson travel wallet. Personalised SMC, just for me, this wallet keeps all my valuables in good order and works as a nifty, and beautiful, clutch bag too. Multi-tasking at its finest.

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Treat your tresses: The Bardou Blow Dry


My hair routine usually consists of throwing my head upside down, quick blast with the hairdryer for 10mins, a generous ruffle, and away I go. For special occasions, or just for a little boost, I treat myself to a blow dry. My hair dries polka straight naturally, so to get curls and bounce is a real skill, which I’m yet to master… In steps The Bardou.

Love a blow dry too? Well, if you haven’t heard of The Bardou already, it’s definitely time now. Their unique concept of ‘pop up anywhere, at anytime’ pop-up salons means they’re bringing us the most beautiful blow dries and the best experiences in the most sought-after locations.

Endorsed by celebrity hairdresser Adee Phelan (remember The Salon reality show? SO good!) – he’s planning to expand the concept across the UK and Europe, and has just recently opened a salon in Marbella.

Note for your diaries: Are you free next weekend, 2nd April? Their is a special event to attend, and everyone’s invited!

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Next Beauty event: London


This week I attended the Next Beauty event in London. Held at the super cool Ice Tank Studio; the perfect setting against the frosty hues to showcase their new SS16 range – especially their make-up collection, packed with so many gorgeous metallics, punchy colours and sparkle.

I’m usually a foundation, powder, blusher, mascara and lippy kind of gal; day and night (maybe a bit of eyeliner and a bright lip if you’re lucky) I always rock out the same, fairly natural, look. So, when we were treated to two live make-up tutorials by the lovely, and just generally amazing, beauty vlogger Lydia Elise Millen – I was completely transfixed. That woman is amazing, she makes it look so easy! Check out her YouTube channel here for lots of beauty inspiration, tips and more.

Thanks to Lydia, I discovered a whole new range of tricks. Thanks to Next, I’ve discovered a whole new range of make-up and glorious beauty finds… I can’t wait to try out my new skills and products at home. A new Woo to follow soon 😉

Here’s my photo diary of the event – find out what I’m loving – and shop the Next beauty collection now.

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Girls day out: Photoshoot at Vanity Studios London


Two wonderful years ago, my darling friend Trudy suggested that I should start blogging about my personal style and from there, the Style Files were born (cheers Trudes!) – and I promise so many more will be coming in 2016 too.

Trudy is a keen photographer – shooting the majority of my style files – and bless her, she has taught me so much. I have now invested in my very own Canon DSLR and cannot wait to get snapping.

To my greatest surprise, Trudy booked us a photoshoot at Vanity Studios in London (mainly because she was approached by one of their sales reps on Oxford Street and just couldn’t say no 😉 But now, I’m so glad she didn’t) to give us both some photography experience, teach us a trick or two and ultimately, get some inspiration. I have to say, I was pretty chuffed with the results.

A super fun girls day out, which exceeded all my expectations and more. Here’s the lowdown of our experience and the pictures we chose to keep in the end.

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Photo diary: Glamour Beauty Festival 2016


The first of its kind; Glamour magazine took over the Saatchi Gallery in London – with their trusty partners Fiat – to host their Glamour Beauty Festival, dubbing it as a ‘beauty theme park’.

Thousands of readers flocked (including myself) to the Chelsea venue to discover the latest beauty innovations, trends, products and an array of activities for us all to enjoy – they kept us occupied for HOURS.

We watched talks from industry experts, beauty insiders and special celebrity guests (including David Gandy, he’s one of my favourites) and were treated to some glorious pamper time – and were given the goodiest of goodie bags with our tickets.

Now strap up, and enjoy the (beauty theme park) ride; here’s a little photo diary to whizz you through my day…

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