About Sarah Woo

Hey! Welcome to my blog, I’m excited you stopped by. I’m Sarah Clark (aka ‘Sarah Woo’) and I’m a 30-something year old online editor and blogger, based in London.


Hailing from the north of England, from an awesome little town called Lytham (so much love for my roots) in Lancashire – I moved to London five years ago, on an epic quest to fulfil a dream.

The dream: After working in finance for 11 years, I pursued a complete career change. Scary, maybe crazy, but completely liberating with no regrets – I packed a suitcase, sofa surfed for three months, studied fashion journalism, and now here I am.

Home sweet home: I found my sanctuary in Balham (we refer to it as the ‘Balham Towers’) in south west London. By day, I am the Editor for Think with Google UK and spend the rest of my time fantasising about my forever-growing wish list, exploring new grounds, and documenting my adventures and favourite things on here.

Sarah Woo is: My personal journal and outlet to share what I’m loving; whether it’s showcasing my own style, favourite products and collections, places to go, or championing creative talent.

I first discovered my love of fashion: At the age of four, when my mother insisted on dressing me in nothing else but my ‘pink corduroy’ trousers (80’s child, right there) – but at least she was gracious enough to let me team them with my much loved Barbie-pink plastic platforms. She also blessed me the classic ‘bowl haircut’ to match my two brothers (character-building). From that moment, I knew I had to take this matter into my own hands.

My nickname ‘Woo’: Came about in my first job. Bouncing into work everyday with the biggest smile across my face – I was just so happy to be working, earning my own money, while meeting a brilliant bunch of people (I’m still friends with some of them today). My colleagues would greet me: “Morning Woo!” – they say it was down to my mega-enthusiasm for, well, pretty much everything… The name stuck, and even my folks now call me Woo, too.

My favourite moto in life: (So cliché but so true) is ‘LIVE THE DREAM’. I believe you must always be true to yourself and do what makes you happy – whatever that maybe – and even if it takes you a little while to figure it out. Sometimes you discover something new about yourself and want to change direction (just like I did) – and it’s exciting. Go for it.

My advice is: Enjoy the journey (of life). Embrace every step and cherish those special ‘this feels amazing’ moments. Don’t forget to have fun while trying to reach your goals, never put too much pressure on yourself, take a positive from every negative (think of my bowl haircut) and remember; there is only one you and you are completely unique.

My favourite quote is: “Your life is an occasion, rise to it” – Suzanne Weyn.

Now that you know a little bit about me, I’d love to hear from you! Feel free to ask me anything, comment on my posts, follow me on social media and share what you would love to see more of on here too.

Enjoy, and thanks for reading!
Sarah Woo xx




For all enquiries including press, collaborations and advertising opportunities; please get in touch at: lady@sarahwoo.co.uk and ask for my Media Pack → and make sure you check out my Featured page too.